I practice creative technology through a design lens and believe that design should serve a purpose beyond just creating functional and accessible work. I believe that itis about establishing a connection with audiences through expression. I thrive when seeking out opportunities to explore new ideas and experimenting with various mediums, bridging the gap between traditional design and computation. My versatile skill set enables me to work across various disciplines, tackling real-world challenges and collaborating with multidisciplinary teams.

As a passionate advocate for design education, I am dedicated to sharing my knowledge and helping other creatives develop new skills. With a commitment to constantly evolve and grow, I aim to foster a future-focused mindset, unlocking the potential at the intersection of design and technology.
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More about me:

Work Experience:

Creative Technologist
Accenture Song, New York
November 2023–Present

Conducting research and development of Generative AI concepts and prototypes.
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Creative Technologist
Accenture Song, Singapore
June 2023–August 2023

Conducting research and development of Generative AI concepts and prototypes.
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Technology, Intern
Creative, Intern
R/GA
Jul 2022–Dec 2022

Conducted research and executed projects in cutting-edge fields such as Machine Learning, Generative AI, creative coding, WEB3, and Augmented Realities. I integrated technology into campaigns for major clients like Samsung and Shangri-La Hotels and Resorts. Additionally, I collaborated with multidisciplinary teams to develop innovative solutions for various product advertising pitches, successfully tackling real-world design challenges as well as in-agency innovation and self-initiated projects.
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Designer
Neuewave
May 2021–Oct 2021
Developed art-based projects for events such as Singapore Art Week, Archifest, and Children’s Biennale in Germany and Netherlands. While collaborating with various artists, I integrated design and technology to create engaging and immersive installations, exhibitions, and activations.
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Graphic Designer
BUREAU
Oct 2019–Mar 2020
Collaborated on branding and design projects for multinational clients such as Facebook, BASF, Hotel Properties Limited, and Superfit. Working with a team, I developed creative concepts, visual identities, and collateral for various print and digital projects.
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Junior Graphic Designer
STUDIO SWELL
May 2017–Sep 2017,
Nov 2016–Jan 2017,
Designed editorial and branding projects for clients including various artists, LASALLE, and Esplanade. I was responsible for developing creative concepts, visual identities and collaterals across print and digital mediums.
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Education:

Master of Professional Studies Interactive Telecommunications
ITP, Tisch School of the Arts, New York University
2023–2025
Currently on a SG Digital Scholarship to pursue this degree.
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Bachelor of Arts with First Class Honours in Design Communication
LASALLE College of the Arts
2020–2022
My studies focused on the critical analysis of emerging technologies, where I fostered a practice-based approach to research that allowed me to quickly learn and adapt to new technologies. I held leadership positions as a student representative and sat on the BA(Hons) LASALLE Show Committee, where I advocated for the adoption of creative technology and helped other students integrate computational thinking into their practices. As well as developed the identity, managed and assisted with curating the Graduation Showcase.
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Diploma in Design Communication with Distinction
LASALLE College of the Arts
2014–2017
Earning my diploma helped me build a solid understanding of design principles and techniques, where I gained a strong foundation in Design Communications while being exposed to how design influences and shaped the world around us. I also held leadership positions as a student representative where I was a liaison between students and faculty.
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Awards:

SG Digital Scholarship (Postgraduate) Media 2023
Infocomm Media Development Authority Singapore
The SG Digital Scholarship (Postgraduate) is an industry scholarship that empowers individuals to pursue Masters or PhD-level studies in tech- or media-related fields such as Artificial Intelligence, Cybersecurity, Analytics, Immersive Media, and Digital Content Creation. The postgraduate scholarship allows individuals to chart their future in a tech or media career in Singapore.
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LASALLE Scholarship AY 2021/2022
LASALLE College of the Arts
The LASALLE Scholarship is awarded to BA(Hons) students with strong academic record and leadership qualities.
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Bronze Crowbar for Photography in the Design Discipline
The Crowbar Awards 2017
"The Cobbler Project" was completed as part of the Diploma in Design Communication Programme at LASALLE College of the Arts.
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Group Exhibitions:

Deconstructed Colours (2023)
Threads: A Critical Craft Collective Experiment Draft #2
Earl Lu Gallery, Institute of Contemporary Arts Singapore, LASALLE Mon 13 Mar – Sat 25 Mar 2023
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Curriculum Vitae and Portfolio available upon request.