I practice creative technology through a design lens and believe that design should serve a purpose beyond just creating functional and accessible work. I believe that itis about establishing a connection with audiences through expression. I thrive when seeking out opportunities to explore new ideas and experimenting with various mediums, bridging the gap between traditional design and computation. My versatile skill set enables me to work across various disciplines, tackling real-world challenges and collaborating with multidisciplinary teams.
As a passionate advocate for design education, I am dedicated to sharing my knowledge and helping other creatives develop new skills. With a commitment to constantly evolve and grow, I aim to foster a future-focused mindset, unlocking the potential at the intersection of design and technology.
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More about me:
Work Experience:
Creative Technologist
Accenture Song, New York
November 2023–October 2024,
Accenture Song, Singapore
June 2023–August 2023
Research and developed multi-modal Generative AI solutions, focusing on solution architecture, implementation strategies and prototyping. Evaluated emerging technologies and experimented with new AI tools to explore their capabilities. Worked across teams and vendors to develop practical AI solutions to meet client needs while adapting to the challenges of a rapidly evolving field.
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Technology, Intern
Creative, Intern
R/GA, Singapore
Jul 2022–Dec 2022
Conducted research and executed projects in cutting-edge fields such as Machine Learning, Generative AI, creative coding, WEB3, and Augmented Realities. I integrated technology into campaigns for major clients like Samsung and Shangri-La Hotels and Resorts. Additionally, I collaborated with multidisciplinary teams to develop innovative solutions for various product advertising pitches, successfully tackling real-world design challenges as well as in-agency innovation and self-initiated projects.
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Designer
Neuewave, Singapore
May 2021–Oct 2021
Developed art-based projects for events such as Singapore Art Week, Archifest, and Children’s Biennale in Germany and Netherlands. While collaborating with various artists, I integrated design and technology to create engaging and immersive installations, exhibitions, and activations.
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Graphic Designer
BUREAU, Singapore
Oct 2019–Mar 2020
Collaborated on branding and design projects for multinational clients such as Facebook, BASF, Hotel Properties Limited, and Superfit. Working with a team, I developed creative concepts, visual identities, and collateral for various print and digital projects.
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Junior Graphic Designer
STUDIO SWELL, Singapore
May 2017–Sep 2017,
Nov 2016–Jan 2017,
Designed editorial and branding projects for clients including various artists, LASALLE, and Esplanade. I was responsible for developing creative concepts, visual identities and collaterals across print and digital mediums.
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Education:
Master of Professional Studies Interactive Telecommunications
ITP, Tisch School of the Arts, New York University
2023–2025
My thesis focused on the analysis and development of Edge Machine Learning concepts where I built a lighting fixture with Tiny Machine Learning models embedded on the microcontroller that actively controls the quality of light produced based on productive light principles and balances those concepts with human preferences.
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Bachelor of Arts with First Class Honours in Design Communication
LASALLE College of the Arts
2020–2022
My studies focused on the critical analysis of emerging technologies, where I fostered a practice-based approach to research that allowed me to quickly learn and adapt to new technologies. I held leadership positions as a student representative and sat on the BA(Hons) LASALLE Show Committee, where I advocated for the adoption of creative technology and helped other students integrate computational thinking into their practices. As well as developed the identity, managed and assisted with curating the Graduation Showcase.
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Diploma in Design Communication with Distinction
LASALLE College of the Arts
2014–2017
Earning my diploma helped me build a solid understanding of design principles and techniques, where I gained a strong foundation in Design Communications while being exposed to how design influences and shaped the world around us. I also held leadership positions as a student representative where I was a liaison between students and faculty.
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Awards:
SG Digital Scholarship (Postgraduate) Media 2023
Infocomm Media Development Authority Singapore
The SG Digital Scholarship (Postgraduate) is an industry scholarship that empowers individuals to pursue Masters or PhD-level studies in tech- or media-related fields such as Artificial Intelligence, Cybersecurity, Analytics, Immersive Media, and Digital Content Creation. The postgraduate scholarship allows individuals to chart their future in a tech or media career in Singapore.
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LASALLE Scholarship AY 2021/2022
LASALLE College of the Arts
The LASALLE Scholarship is awarded to BA(Hons) students with strong
academic record and leadership qualities.
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Bronze Crowbar for Photography in the Design Discipline
The Crowbar Awards 2017
"The Cobbler Project" was completed as part of the Diploma in Design Communication Programme at LASALLE College of the Arts.
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Artist Bio:
My work explores human-machine relationships through interactive light installations. Light functions as a medium of expression that connects across different forms of understanding. Through responsive lighting environments, I transform abstract computational concepts into sensory experiences that can be felt and understood intuitively.
By making visible what typically remains hidden—the algorithms, processes, and machine learning principles that increasingly shape our world—I challenge the notion of artificial intelligence as an inscrutable "black box." My installations invite viewers to develop more intuitive understandings of the systems that surround us.
Central to my practice is the belief that technology should enhance human connection rather than diminish it. Through deliberate, thoughtful interactions, my works encourage meaningful engagement in an era of digital abstraction. Through investigating the potential of human-machine co-creation, my work examines how technology can serve not just as a tool but as a creative collaborator or augmenter, establishing a dialogue where both human intention and computational processes contribute to the final experience. This exploration reveals new possibilities that emerge when we approach technology as a partner rather than merely an instrument.
My installations create spaces where the boundaries between digital and physical begin to dissolve. Here, technology becomes not just a tool but a collaborator, inviting viewers to witness and participate in the ongoing dialogue between human intention and machine response.
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